Search Engine Optimisation (SEO)

Search Engine Marketing, often referred to as 'SEO' is a combination of services we offer to improve your position in Google and increase your website exposure. Our SEO services include 'on-page website optimisation', link building and 'pay-per-click' (PPC) campaigning. Here we look at what these methods are and how they can help you attract the maximum traffic to your website.

On Page Search Engine Optimisation (SEO)

On page optimising is a process that all of our websites go through. The first step is to design a clean and search-engine friendly website that's easily picked up by Google and included in search results. Secondly, we look to gain a better understanding of your clientele:

  • What is the demographic of your consumer base?
  • What might this consumer base search for when looking for your product or services?
  • As well as google and search engines, where else might they find what they're looking for?

One of the best ways to answer these questions is to put yourselves in the position of the consumer. This helps us put together a selection of keywords that consumers use when searching google and then integrate them into your site. Not only do we make sure the most obvious keywords are in the right places, we also look at what are called 'long-tail' keywords. These are the words that may get used less frequently in searches but can bring in substantial traffic. They may also be less competitive and more focused on your business niche making your website more likely to appear high on google.

Off Page Search Engine Optimisation

One of the most important parts of marketing a website is link building. That's when other sites link to your site thus increasing your sites importance to google and other engines. The higher a websites importance is to google, the more that back link is worth to you. To really make these back links have any affect, the web pages linking to your site must be relative to your field. We spend time searching for these websites and increasing the number of important websites linking to you.


Pay-Per-Click (PPC)

It takes time to build up a credible ranking in google and so when starting out, it's important to mix the above techniques with a PPC campaign such as Google Adwords. This increases your initial traffic and helps to kick start your business. We can set up your Adwords and monitor advert success to work efficiently and get the best results. Your advertising budget will slowly decrease as you begin to see your website appear in organic search results.

What is Google Adwords?

Google Adwords display the search results you often find along the right-hand side of Google. You can dictate to Google how much you wish to spend per day making it an ideal advertising solution for many businesses no matter how big or small your budget is. You can read more about Adwords at

Social Networking

With the widespread use of Facebook and Twitter, it's now essential to include these social networks in any SEO campaign. We utilise social networking sites to spread the word via previous clients, friends and family. Old fashioned word of mouth is still extremely important in the world of marketing!

Case Study

The mesh band are a professional function & wedding band. We re-designed their website in February this year and began working on an SEO plan to increase their visibility, traffic and bookings!


SEO Packages

We offer a full SEO service designed specifically for your business. To see the difference it can make, we include 30 days SEO in some of our website packages.


Technical Jargon Explained

  • What does SEO stand for?
    SEO stands for 'Search Engine Optimisation'. Building a website that is not only user friendly but also ranks high in search engines such as Google.

  • What does SEM stand for?
    SEM stands for 'Search Engine Marketing'. A combination of SEO, advertising on the web and link building.

  • What is PPC?
    PPC stands for 'Pay-Per-Click'. Advertising on the web, only paying for each individual visitor to your site.

  • What is Link Building?
    Link building is where we build up links to your site from reputable and high ranked pages. This helps to bring your website higher up in search engine results.

  • What are SERP's?
    SERP's stands for 'Search Engine Results Pages' and are basically the pages that Google brings up after you enter your search query.

Request a Quote

Peterboroguh Design has now changed to Halfhead Design; for all enquiries, please contact Adam at Halfhead Design

Affordable Web Design

A new website can be a major investment for a business but it doesn’t have to cost a small fortune. We can accommodate any business, no matter what your requirements.

Services We Offer

  • XHTML / CSS Website Design
  • E-Commerce / Online Shops
  • Flash Animation and Website Design
  • CMS - Content Management System Websites
  • Graphic Design - Online and for print
  • Search Engine Optimisation

Bespoke Graphic Design

We pride ourselves on having the best dressed websites on the net. Each and every website we design is unique and created to compliment your company branding and individualism. If there is no current branding in place then we can design a company logo free of charge available for you to use in any promotional material.

SEO Case Study

That's ranking high in Google to you & me!

Wedding Band

The mesh band are a function band looking to rank higher in google. Take a look at what we did...