Search Engine Optimisation (SEO)

Search Engine Marketing, often referred to as 'SEO' is a combination of services we offer to improve your position in Google and increase your website exposure. Our SEO services include 'on-page website optimisation', link building and 'pay-per-click' (PPC) campaigning. Here we look at what these methods are and how they can help you attract the maximum traffic to your website.

On Page Search Engine Optimisation (SEO)

On page optimising is a process that all of our websites go through. The first step is to design a clean and search-engine friendly website that's easily picked up by Google and included in search results. Secondly, we look to gain a better understanding of your clientele:

• What is the demographic of your consumer base?
• What might this consumer base search for when looking for your product or services?
• As well as google and search engines, where else might they find what they're looking for?

One of the best ways to answer these questions is to put yourselves in the position of the consumer. This helps us put together a selection of keywords that consumers use when searching google and then integrate them into your site. Not only do we make sure the most obvious keywords are in the right places, we also look at what are called 'long-tail' keywords. These are the words that may get used less frequently in searches but can bring in substantial traffic. They may also be less competitive and more focused on your business niche making your website more likely to appear high on google.

Off Page Search Engine Optimisation

One of the most important parts of marketing a website is link building. That's when other sites link to your site thus increasing your sites importance to google and other engines. The higher a websites importance is to google, the more that back link is worth to you. To really make these back links have any affect, the web pages linking to your site must be relative to your field. We spend time searching for these websites and increasing the number of important websites linking to you.

Pay-Per-Click (PPC)

It takes time to build up a credible ranking in google and so when starting out, it's important to mix the above techniques with a PPC campaign such as Google Adwords. This increases your initial traffic and helps to kick start your business. We can set up your Adwords and monitor advert success to work efficiently and get the best results. Your advertising budget will slowly decrease as you begin to see your website appear in organic search results.

What is Google Adwords?

Google Adwords display the search results you often find along the right-hand side of Google. You can dictate to Google how much you wish to spend per day making it an ideal advertising solution for many businesses no matter how big or small your budget is. You can read more about Adwords at adwords.google.co.uk.

Social Networking

With the widespread use of Facebook and Twitter, it's now essential to include these social networks in any SEO campaign. We utilise social networking sites to spread the word via previous clients, friends and family. Old fashioned word of mouth is still extremely important in the world of marketing!